Power of a Music Superstar Brand

Phil Collins made his first live appearance in a major venue since coming out of retirement at the US Open in Queens, New York. The Genesis drummer-singer was on hand to sing his seminal track “In the Air Tonight” — an especially appropriate selection considering Arthur Ashe Stadium was debuting its new retractable roof. “In the Air Tonight” … retractable roof.  Clever.

 

Most of the crowd attended the U.S. Open to watch tennis, of course.  That’s what the tournament is about.  Even so, you can hear their reaction to Collins.  What is his brand?  What comes to mind when they see him coming out of retirement?

One of the benefits of social media like YouTube is you don’t have to guess what people think of a music star — or YOU.  In fact, that’s your brand.  Your videos on YouTube and other social media channels won’t pull in the number of comments of a superstar.  Nor are you likely to get the tens of thousands of hits this video did in just two days.  But you can learn a lot.  See it as a reality check.

Here are just a few of the recent comments on my YouTube video captured from ESPN2.  Some are in Spanish, which are revealing in themselves.

Era Ela In Ruiz  11 hours ago

Gracias por existir y cantar así.
David Bowie, Prince, but still have a legend Alive ! you’re Welcome Phil 🙂
Jayne McGregor 
Phil’s still got it.
Francis Perrone 
I am sooo happy and excited to see Phil back in action! I seriously got chills watching this! Phil is my favorite musician of all time , I absolutely love him and revere him!!!
Paul Short 
Welcome back Phil. Worth the wait sir. Great drumming you had going on there. Kudos to your son. Well done.
José Germán Gironelli 
thanks for coming back!!
Marisol Manzano 
Watching last night before novak match   it was magical …great performance
Crisa Deco 
Hermoso verlo cantar en vivo!!! Groso total!!! ÍDOLO!!! 🙂
Sand. Man. 
Nice, finally he has cut his beard!
Sara Mueller 
Still sounds so good!!!!!

If you’re a fan of Phil Collins, you might enjoy this video Carisa Hodges-Kaplitz shot of a touching performance of his in New York:

Let me help you build you brand through the power of video:  bob@kaplitz.tv.  After all, your success doesn’t have to be against all odds!

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Bob Kaplitz

Bob coaches executives and managers on developing their leadership skills, which improves the morale and efficiency of their companies. He mentors individuals through Everwise, which optimizes the way companies develop their people by connecting professionals with the experts and resources they need to be successful.

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