The Leadership Brand Imperative

Surprisingly, the CEO of a major corporation admitted to me he didn’t understand branding and why it was important.

I asked him who made the nice suit he was wearing.  He responded “Hart Schaffner Marx.”

“And what brand of coffee are you drinking?” I asked next.

The CEO nodded his head, realizing how brands influence his buying decision.  He gained a deeper understanding when I asked him what each brand stood for.  He knew exactly.  He was, in effect, an expert on each brand.

Do you need a brand?  You already have one.  Your brand is your reputation.  What others say about you.

Bob Kaplitz, a leadership and branding expert, recommends you begin to develop a Leadership Brand.

Develop the Leadership Brand for your organization.  Contact Bob Kaplitz at 214.766.4236.

 



Bob Kaplitz

Bob coaches executives and managers on developing their leadership skills, which improves the morale and efficiency of their companies. He mentors individuals through Everwise, which optimizes the way companies develop their people by connecting professionals with the experts and resources they need to be successful.

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