When we conceive and shoot videos for medical practices, we keep these goals in mind.
- Deliver valuable information to engage viewers. You need to give them reasons to watch and continue to watch.
- Position the doctors as credible through the information they share. With many sources of medical information and care, show credibility.
- Encourage the doctors to make a human connection so potential patients feel comfortable with them, thinking “That doctor understands me.”
- Don’t try to squeeze everything into each video. For example, for Dallas Sleep, we created a separate testimonial video. That one showing a patient who has much more energy thanks to the treatment she received at Dallas Sleep with Dr. Raj Kakar and his team.
This doesn’t looked staged. That’s on purpose. Viewers value reality as opposed to anything that looks staged. So you give up perfect camera angles and audio, but you gain a convincing message.
- Show your videos not just on your website and social media, but also in your office waiting room. This works especially well for videos that educate your patients. For example, what are the symptoms of certain health issues? What are the treatments you provide? What’s the latest research and how can you benefit from that knowledge?
- Introduce your staff. Not only does this approach showcase the depth of your practice, but it also informs patients who does what. We’ll often hear “I know you from the video on your website.”
If you’re looking for ways to attract patients to your practice, I’m eager to help. With more than three decades of experience in video storytelling, I can help you tell your story and communicate it through social media. For example, Twitter, Facebook, and YouTube. Email me: bob@kaplitz.tv
No Comments