Bob Kaplitz has been senior vice president for Audience Research & Development, which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News with Walter Cronkite and recognition by the Radio TV News Directors Association as Best TV Investigative Reporter in the U.S. and Canada. He’s consulted TV stations and media groups in markets including Los Angeles, San Francisco, Atlanta, Detroit, Cleveland and has spoken abroad in cities as far flung as Sydney, Australia and Hong Kong. He’s developed successful video marketing strategies for an impressive list of clients ranging from the Four Seasons Resort & Club to Dallas Cowboys’ branded ventures to law firms and a host of other businesses. He helped to develop one of the most successful and enduring media branding campaigns in history — “The Spirit of Texas” for WFAA-TV (Channel 8).


Currently, Bob speaks on utilizing video for personal branding and reputation management for the Governor’s Small Business Forums, trains speakers for the Irving-Las Colinas Chamber of Commerce Business Connection, and he conducts both large-scale workshops and personal, 1-on-1 executive coaching.

Bob coaches executives and managers on developing their leadership skills, which improves the morale and efficiency of their companies. He mentors individuals through Everwise, which optimizes the way companies develop their people by connecting professionals with the experts and resources they need to be successful.


Bob Kaplitz Testimonial by Lise Boulanger

Lise Boulanger